Business Data:
Among the 50 States,
Wisconsin is
25th in total area - 140,663 sq. km 20th in population - 5,441,196 Population density - 38.68/km 20th in gross state product - $182,215,000,000 19th in total personal income - $169,080,678,000 19th in per capita income - $30,898 10th in manufacturing employment - 603,200 11th in manufacturing shipments - $117,382,992,000 20th in exporting - $12,706,343,147 3rd in mfg. jobs as % of non farm jobs - 20% 9th in agricultural receipts - $5,579,861,000  5th in safety (# of violent crimes per 100,000 pop.) - 231
BUSINESS

Wisconsin is well-integrated into the global economy.  In 2005 Wisconsin firms shipped over $15 billion worth of products to other countries.  Click here for information on what Wisconsin exports and where those products go. 

Internationally-known firms like Harley-Davidson, Johnson Controls, GE Healthcare, S. C. Johnson, and Trek Bicycle call Wisconsin home.  A number of firms headquartered outside of the United States have chosen Wisconsin for production and distribution sites, including Bodum A/S, Fiat Auto S.P.A., Fiskars Corp., Kerry Group Plc., Kikkoman Corp., Merck KGaA, Nestlé SA, Robert Bosch GmbH, Siemens AG, and Sony Corp.  For information on these and additional international firms that have investment in the state, click here.

You can view a 5-minute video on Wisconsin's business advantages, narrated by Gov. Jim Doyle by clicking on one of the appropriate links below or to save the video to your hard drive, right click on the link below and select Save As.
56K (1.44 MB)
Broadband (10.24 MB)

Manufacturing

Evolution of the state's large manufacturing sector began in the 19th century in response to the growing needs of Midwestern forestry, mining, and agriculture. Milwaukee emerged as the major center for the production of non-electrical machinery industry in Wisconsin. The state leads the nation in production of small horse-powered gasoline engines, power cranes, shovel hoists, mining machinery, and other types of industrial equipment.

Other industry groups that have grown to national prominence include electrical machinery and equipment, transportation equipment, fabricated metals, paper and allied products, printing and food processing. Manufacturing activity is concentrated largely in the southeastern and east-central regions of the state. Northern Wisconsin, however, retains the majority of forestry-based manufacturing plants.

Currently, the manufacturing sector provides approximately 572,000 jobs in Wisconsin, the second-largest of any industrial sector. The manufacturing sector is also strong in terms of income generation, contributing 20 percent of Wisconsin's personal income. Between 1984 and 1994, Wisconsin has increased its share of national manufacturing employment.

The Wisconsin Department of Commerce works with the state's manufacturers to increase their export sales and involvement with the global economy.

Agriculture

Cash receipts from farm products totaled $5.623 billion in 2004 (this excludes production that remains on the farm). Dairy products provide nearly 50 percent of the income received by state farmers. Long known as "America's Dairyland," Wisconsin is the national leader in the production of milk, cheese, butter, and many dry and condensed milk products. A second source of farm income, roughly 23 percent, is from the sale of cattle, calves, hogs, poultry, eggs, and other livestock. A third source of farm income is cash crops, including vegetables for processing. The state usually leads the nation in the production of sweet corn, green peas, snap beans, beets, and cabbage for kraut. The state is also a large producer of cranberries, lima beans, cucumbers for pickles, and potatoes.   More information on the state's agricultural economy is available from the Wisconsin Department of Agriculture, Trade and Consumer Protection.

Tourism

Besides its industry, Wisconsin is popular as a vacation land. Endowed with many lakes, streams, forests, and places of natural beauty and historic interest and complemented with urban culture and nightlife, the state is ideal for recreation and tourism. With the growing popularity of skiing and snowmobiling, outdoor recreation is a year-round activity. According to the 2004 Wisconsin tourism economic impact study, tourism generated $1.917 billion in state and local revenues.  Information about Wisconsin's tourism promotion programs and services is available from the Wisconsin Department of Tourism.

The remaining economic sectors are mining, construction, and trade; transportation, communication, and public utilities; and finance, services, and government. These sectors account for nearly 70 percent of all Wisconsin jobs. The fastest-growing sectors in recent years are the trade, financing, and service sector. Within these three sectors, business services employment is the fastest-growing industry, while medical services and eating and drinking establishments provide the greatest number of jobs.

Translated by: International Communication by Design

Resources for International Business in Wisconsin: